Community Center Newsletter: The Key to Your Marketing Strategy
Email Marketing for Community Centers: What to Include in Your Monthly Newsletter
Why a newsletter might be the most powerful tool you're not using—yet.
Community centers are the heart of our neighborhoods. They offer classes, events, resources, and a welcoming space to connect. But in today’s fast-paced, hyper-digital world, getting people through the doors isn’t always easy. With so many distractions, it’s tough to keep your community informed and engaged.
That’s where a good, old-fashioned (but newly revamped) newsletter comes in.
Newsletters Aren’t Old News—They’re Just Evolving
You might be thinking, “A newsletter? What is this, the 1900s?”
Not quite. While newsletters may sound like a relic from the past, they’ve actually never gone out of style—they’ve just evolved. And they’re still one of the most effective tools in your marketing toolkit.
A newsletter today can be:
Printed for patrons who still love the feel of paper (especially older community members)
Emailed to your entire contact list
Uploaded as a PDF to your website for easy, ongoing access
Shared across social media for even broader reach
Let Your Newsletter Drive Your Marketing Calendar
One of the toughest marketing challenges for community centers is timing—knowing when to promote which events and making sure you don’t miss anything.
But once your newsletter is drafted, it becomes a roadmap. With all your events, classes, and activities laid out in one place, you’ll know exactly:
What needs to be promoted and when
Which events deserve a social media push
Where to place paid ads (if any)
How to build your marketing schedule for the month
Repurpose, Repurpose, Repurpose
Your newsletter isn’t just a one-time send—it’s a goldmine of content.
Here’s how you can break it down:
Create Facebook event pages using key event info
Build Instagram and Facebook posts for each activity
Pull highlights for stories or reels
Use event blurbs for flyers or internal signage
With just one newsletter, you have the foundation for a full month (or more) of marketing content.
It Builds a Stronger Sense of Community
No one likes feeling out of the loop. When you share updates regularly—across email, print, and social—your members start to feel informed, engaged, and most importantly, included.
The more you share what’s happening at your center, the more familiar and welcoming it becomes. People can’t support or attend what they don’t know about. But when your newsletter keeps them connected, your center becomes more than a building—it becomes a community hub.