How to Get New Makeup Clients for Your Professional Stage Makeup Business
If you own and operate a professional stage makeup store, one of the biggest hurdles you may face is educating potential clients on what sets your products apart. Unlike popular consumer brands sold at places like Sephora or Ulta, your makeup is specially formulated to hold up under stage lights, sweat, and long performance days.
Here are a few strategic ways to attract new clients—and keep them coming back.
Host Exclusive Makeup Tutorials
If you’re located near high schools, theatre programs, cosplay groups, or performing arts companies, try organizing invite-only makeup tutorials. These could feature:
Basic stage makeup
Zombie/special effects looks
Period/historical styles
Cosplay and ComicCon-inspired applications
Make the event feel VIP or exclusive—limit the number of attendees or make them quarterly so there's urgency to attend. These sessions not only build buzz but also position you as a trusted expert.
Offer Ready-to-Go Makeup Kits
Whether someone is a student actor just starting out or a returning performer rebuilding their kit, putting together pre-made beginner kits can take the guesswork out of what they need.
You could also offer "Emergency Refill Kits" that include commonly forgotten or last-minute items performers often run out of (think: lash glue, setting powder, foundation matches, or makeup sponges). Having these kits ready to go can make you a lifesaver during tech week or show weekends.
Get Featured in Theatre Programs
Whenever you're working with a theatre company or school show, ask how you can be included in the printed or digital program. This could be:
A vendor shoutout
A paid ad
A program insert or coupon
Consider offering a discount or in-kind donation (like a reduced-price makeup kit or a tutorial) in exchange for program space or social media mentions. It’s a great way to have your clients do a bit of the marketing for you.
Share Unboxing Content
Whenever new stock arrives, film a quick unboxing video. These are highly watchable on social media and serve multiple purposes:
They create excitement around new products
They show your range and expertise
They educate clients on how to use each item
Even better—tie the unboxing to a promotion or limited-time offer to drive immediate sales.
By combining education, exclusivity, and convenience, you can create a magnetic brand experience that helps your professional makeup company stand out—and build a loyal customer base in the performance world.