Turn Recital Season into a Marketing Win for Your Studio

We know… you’re seeing sequins in your sleep. That can only mean one thing—recital season is right around the corner. While we know your to-do list is overflowing, recital season is actually one of the best times to market your studio to both current and prospective families—especially if you’re preparing for summer camps or upcoming class registration.

Here are a few ways to use this busy season to keep your studio growing:

📸 Full Classes Make Great Content

Let’s face it—during the rest of the year, class attendance can be hit or miss thanks to illness, holidays, and snow days. But as recital approaches, attendance is up and energy is high. Take advantage of those full rooms!

Now’s the time to snap high-quality photos and videos of your dancers in action. These visuals are gold for your social media, website, flyers, and future marketing materials.

🎥 Video is Still King (But It Has to Be Interesting)

Videos consistently outperform other content on social media—but only if they grab attention. With most students nearing completion of their recital routines, it’s a perfect time to film compelling snippets from class.

Try capturing a quick 10–15 second clip of your dancers rehearsing a big number, then pair it with a caption inviting people to your recital. Bonus: these clips give prospective families a peek at your technique, choreography style, and class vibe.

💬 Recital Season = Engagement Season

Your content doesn’t have to do all the work—let your dance families get in on the fun too! Encourage them to tag your studio in their recital posts or share their favorite memories from the year.

You could even run a quick contest: anyone who tags your studio on recital day is entered to win reserved seats in the “best view in the house” section. The more people interacting with your content, the better your social media performance—and the more visibility your upcoming programs will get.

🔖 Tag Away: People, Companies & More

Social media is about being social—so don’t forget to tag! Recital season offers lots of easy opportunities.

Did you love this year’s costumes? Post a sneak peek and tag the costume company. Want to highlight your amazing instructors? Feature a quick spotlight and tag their personal accounts. These tags can increase visibility, drive engagement, and maybe even lead to a re-share from a brand with a larger following.

✨ This Is Your Studio’s Time to Shine

Recitals are the ultimate celebration of all the hard work, growth, and joy that’s happened in your studio this season. Share that joy far and wide. Showcase the moments that matter—on stage, backstage, and in the audience.

Your current families will love reliving the memories, and potential families will see just how magical your studio is.